Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.
Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
Winning With Shopify
Google Ads Fundamentals - How to Setup & Create Your Ad Campaigns!
This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.
Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key Points:
0:00 Introduction
1:27 About Jonny
2:20 What you need to be thinking about before you start running Google Ads
6:35 The basics of setting up your Google Ads
12:06 The different type of Google Shopping Ad Campaigns available to you
15:28 What is Google Tag Manager
17:54 Getting GA4 tracking into Google Ads
18:43 How to create Audiences for Google Ads
20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre
21:28 Setting up the feed tool
26:26 What is a Google Product Category
27:35 What is a Google Product Type
28:23 The initial metrics you want to be looking for when starting to run ads
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
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Spec: https://spec.digital
