This week is all about paid social media advertising! We are joined by the extremely knowledgable, Marin Ištvanić, who is a Partner at the social media advertising agency, Inspire.
Marin and Nick dive into the foundations of a successful Shopify store, how to create compelling marketing campaigns, paid social strategies to consider and much more!
1:36 About Marin
3:50 Foundations of a successful Shopify store
6:18 What channels you should be using for paid social advertising
10:46 Creating compelling marketing campaigns
20:22 Paid social strategies you should consider
24:48 How much to put in each marketing channel
28:50 Calculating Customer Attribution
38:20 Thoughts on Meta’s Threads
Marin’s Twitter - https://twitter.com/IstvanicMarin
Inspire Agency - https://inspiredigitalgroup.com/