Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.
Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
Winning With Shopify
The Evolution Of Social Media with Dominic McGregor
This week we are joined by the incredibly knowledgeable Dominic McGregor. Dom started out creating viral Twitter accounts at age 19, and then went on to co-founding Europe’s fastest growing social media agency, Social Chain, working with some of the world’s most recognisable brands. Years later, he is now the co-founder of Fearless Adventures, investing in founders looking to rapidly scale their businesses.
Dom and Nick discuss the evolution of social media, the opportunities from omni-channel marketing, how to get brand messaging and content right, and much more!
Key takeaways:
0:00 Introduction
1:06 About Dom McGregor
2:23 How social media has changed and the challenges brands face today
5:19 What to look for in a brand when acquiring a Shopify business
8:05 The opportunities from omni-channel marketing
11:12 The evolution of social media platforms
16:11 What platforms to start on when starting out
23:51 How to get brand messaging and content right
Follow Dominic here: https://www.linkedin.com/in/dpjmcgregor/
Fearless adventures: https://www.fearlessadventures.co.uk/
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
