Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.
Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
Winning With Shopify
Growing a Drone Parts Store With Simple, Yet Effective, Email Marketing
This week we are joined by Rob Avery, Founder of Next FPV, to share his knowledge on using email marketing to scale an e-commerce brand!
This episode includes using stories for marketing content, how do you personalise branded emails, aligning Email Marketing with other channels and far more!
Key takeaways:
0:00 - Introduction
2:27 - About Rob Avery
7:14 - Using stories for Marketing Content
9:04 - Segmenting audiences for Email Marketing
15:35 - Coupling marketing with operations
22:00 - How NEXT FPV started in Email Marketing
26:05 - The development of Email Marketing for NEXT FPV
31:01 - How do you personalise branded emails?
32:00 - Aligning Email Marketing with other channels
39:04 - Now you’ve planned email segmentation, what’s next?
Next FPV: https://www.nextfpv.com/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-s... to claim your offer.
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