Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.
Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
Winning With Shopify
Email Automations You Must Prioritise!
This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno!
Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is not one to be missed!
Key takeaways:
0:00 Introduction
1:39 About Chris & how KillaVanilla was founded
9:05 Competitive edge and regulations
14:50 What is KillaVanilla’s email strategy?
21:04 Building brand sentiment through customer reviews
24:48 How Chris got involved with Seguno
29:30 The power of email
30:54 Email automations you must prioritise
36:45 When to use discounts
38:50 How does omni-channel marketing work for KillaVanilla
KillaVanilla: https://killavanilla.com/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
