This week we are joined by Chris Huntly-Gordon, Co-founder of the Shopify store, KillaVanilla, & Merchant Outreach at Seguno!
Chris and Nick discuss email marketing strategies that work, gaining a competitive edge and overcoming regulations, building brand sentiment through customer reviews, how Chris got involved with Seguno, email automations you must prioritise and much much more. This is not one to be missed!
1:39 About Chris & how KillaVanilla was founded
9:05 Competitive edge and regulations
14:50 What is KillaVanilla’s email strategy?
21:04 Building brand sentiment through customer reviews
24:48 How Chris got involved with Seguno
29:30 The power of email
30:54 Email automations you must prioritise
36:45 When to use discounts
38:50 How does omni-channel marketing work for KillaVanilla
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.