“I would rather they didn’t get my emails!”
This week we are joined by the founder of Total Sports Enterprises, Todd Murphy.
Todd shares his story and insights to growing TSE into what it is today and how he sends 2 emails to his subscribers every single day! If you're looking to build a loyal and raving fan base of customers, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:31 About Total Sports Enterprises
3:15 Creating a USP
6:13 Do you need to segment audiences?
7:28 Frequency of emails
11:05 How to create enough content for emails
13:18 When to discount products and offer promotions
15:07 The process of creating efficient email content
19:40 How to grow email lists
22:20 How seasonality effects marketing your brand
26:03 How to approach growing into a new market
29:48 Advice to other Shopify stores about email marketing
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
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