Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.
Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
Winning With Shopify
The Unconventional Way To Grow Your Brand Through Email!
“I would rather they didn’t get my emails!”
This week we are joined by the founder of Total Sports Enterprises, Todd Murphy.
Todd shares his story and insights to growing TSE into what it is today and how he sends 2 emails to his subscribers every single day! If you're looking to build a loyal and raving fan base of customers, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:31 About Total Sports Enterprises
3:15 Creating a USP
6:13 Do you need to segment audiences?
7:28 Frequency of emails
11:05 How to create enough content for emails
13:18 When to discount products and offer promotions
15:07 The process of creating efficient email content
19:40 How to grow email lists
22:20 How seasonality effects marketing your brand
26:03 How to approach growing into a new market
29:48 Advice to other Shopify stores about email marketing
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.
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