This week’s episode is all about how to build a community with your customers between, and how creating a strong community, builds an even stronger brand!
We are joined by the wonderful Sonya Michele, Founder of premium scarf brand, Dog & Boy. Sonya shares her journey to creating Dog & Boy and shares her knowledge in how you can build a strong community through email. If you’re looking to build a strong and loyal community for your brand, this episode is not to be missed!
3:06 Why Sonya created Dog & Boy
9:52 Accepting who your target audience is
12:42 The truth of running a business
15:11 Dog & Boy Email Strategy
28:20 Using the Seguno Shopify App
32:21 Knowing your audience
35:44 How to approach Black Friday without devaluing your brand
Dog & Boy - https://dogandboy.com/
Seguno is offering Winning with Shopify listeners an extended free trial, plus a complementary strategy session with an email marketing expert. Visit https://www.seguno.com/winning-with-shopify-podcast to claim your offer.