Winning With Shopify

Taking Down The Cosmetic Giants, One Skin-Friendly Product At a Time - With Conscious Skincare

November 17, 2023 Winning With Shopify Episode 245
Winning With Shopify
Taking Down The Cosmetic Giants, One Skin-Friendly Product At a Time - With Conscious Skincare
Show Notes

Have you wanted to work with Influencers but afraid of the pit falls and challenges you may face working with them? How can you create long term relationships with influencers & content creators? Do they work? How can measure if it’s working?

These are all questions that we cover in this week’s episode with our very special guest, Rebecca Martin, CEO at Conscious Skincare!

Rebecca started a Conscious Skincare brand in 2010 and has gone from strength to strength ever since. She shares her insights, stories and how you can work with Influencers effectively within your business.

Key takeaways:
0:00 Introduction
1:46 Influencer Marketing Webinar
2:36 About Rebecca & Conscious Skincare
7:07 Teeth Cleansing Made by a Single Person
9:30 What Would You Wish You Had Said To Your Past Self?
9:59 Self-Limiting Beliefs
12:20 Feast and Famine in the Marketing Industry
12:54 How seasonal are your products?
15:31 Exploring Subscriptions and Refill Systems
19:09 Working with Influencers
26:20 The Real Problems With Working With Influencers
28:23 When to Scale a Business?
30:49 What's The Difference Between Influencers and Content Creators?
34:40 How to Work Long Term With Influencers
41:47 What Success Looks Like When Working With Influencers

Conscious Skincare - https://conscious-skincare.com

If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.

Book a call with Brett here: https://afluencer.com/wws/

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