This week we are joined by the one and only, Tyler Farley from Better Than Belts.
Tyler has a really interesting story, starting his business through Kick-starter, raising 64% of our goal in one day, and going from strength to strength ever since.
Nick and Tyler discuss how to talk to your customers, how e-commerce companies are using learning videos, how to manage data effectively, how to scale your company & the value of rewarding and incentivising website visitors.
If you are wanting to learn how you can convert more website visitors, this episode is for you!
Key takeaways:
0:00 Introduction
1:42 Better Than Belts
8:45 The Future of Hats
10:14 How To Talk To Your Customers
13:54 How e-commerce companies are using Learning Videos
15:42 In the Elevator With Alia
16:34 Try Your Best: An Alternative to Alia
17:18 Google Metric ROI
22:31 How to Manage Data effectively
29:04 Shopify's Listening to the Majority
30:40 How to Get More Feedback From Your Customers
34:24 90% of VC Money Goes to Meta and Google
38:32 How To Scale Your Company
41:28 The Value of Alia for Website Marketing
45:24 How To Reach Out To Better Than Belts
Better Than Belts - https://betterthanbelts.com
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