This week we are doing something slightly different - Nick is joined by his colleague, Rob Stanbury, from Spec Digital, as they both host a webinar all about Conversion Rate Optimisation!
In this episode Nick and Rob cover how to double your revenue, how to manage a low conversion rate website, the four sections of your e-commerce site, how to get more people to add to your shopping cart, and much, much more. If you are looking to convert more website visitors, this webinar is not to be missed!
If you would like to see the slides discussed in today’s episode, search ‘Winning With Shopify’ on Youtube to see the full video.
If you would like to join our next live webinar - go to winningwithshopify.com and sign up to our newsletter to be notified of future events!
Want to find out more about Alia? They are offering an exclusive 1-month free trial for WWS listeners.
To claim your free offer, go to alialearn.com/winningwithshopify and book a consultation.
Key takeaways:
0:00 Introduction
1:34 A Quick Run Through
3:47 Conversion Rates: How to Double your Revenue
4:31 Conversion Rate Optimization
10:01 How to Manage a Low Conversion Rate Website
10:54 The 2.5% to 3% Conversion Rate
11:41 GA4
16:01 How to Increase Your Conversion Rate?
16:40 What is a CRO?
17:33 Q & A
18:04 Don't Overload Your UX With Do's and Dont’s
19:46 4 Sections of Your e-Commerce Site
20:47 How To Get a Customer To Add To Their Shopping Basket
26:15 How To Get A Good Review On An e-commerce Site
28:59 An AI-based recommendation system for clothes
31:36 Shopify: The outfit buying experience
36:06 Free Delivery and How to Get It
38:25 Cross-Sales and Upsell: How Much Information Can You Give
40:52 How To Get More People To Add To Your Shopping Cart
46:02 Baby Push Chair
47:09 Basket Upsells
53:00 Supermarkets: Missed Offers and Missed Sales
54:51 Shopify: How To Increase Sales With A Discount Code?
58:02 Two Ways To Get A Discount On Your First Order With Shopify
1:00:39 Final Comments
1:04:32 Should e-commerce Stores Force You To Download Their App?
1:07:10 Do I need to test my Website?
1:10:29 Testing A B&O CVR
1:12:40 How to get more people to engage with your e-commerce site?
1:15:49 Offering Open Discount Without Annoying Customer
1:16:32 Is There a Good Time of the Year to Test CRO Changes?
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify