In this episode Nick is joined by Sean Reyes, the Founder of Shock Surplus - an eight figure business who are killing it on Shopify!
Sean shares his journey and insights of how he started selling automotive parts with his step-dad at 7 years-old, to now having built an 8-figure automotive business years later!
Key takeaways:
0:00 Introduction
1:52 Interview with Sean from Shock Surplus
6:58 Establishing the customer problem
9:59 The Business of Bundling
14:18 The Evolution of Customer Knowledge
19:17 8 myths of SEO
21:57 How Do You Identify Your Customers?
25:18 Travel Marketing: The Outdoor Life
27:59 How to Scale your Business on Shopify
35:00 The Right Place, Right Time
40:33 How to Start a Sales Journey with Email
46:28 How to Win Back Customers From January
50:58 On Contribution & The Future of Email
57:04 The Evolution of Instagram & TikTok
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