Join us this week on Winning With Shopify as we delve into the world of e-commerce with EcomHannah, an entrepreneur who has built her brand across multiple platforms including Shopify and Etsy.
Discover Hannah's journey, from starting a YouTube channel to mastering the economics of e-commerce and crafting a SMART USP (Unique Selling Proposition).
We'll explore the essential steps for completing sales online, the evolving landscape of PPC marketing, and strategies for gaining a competitive advantage.
Whether you're just starting out or looking to elevate your e-commerce game, this episode offers valuable tips and tricks for success in the digital marketplace!
Key takeaways:
0:00 Introduction
1:37 About today’s episode
2:07 Hannah’s Journey: Building a Brand on Shopify, Etsy and More
7:03 What Led Hannah to Start a YouTube Channel
10:33 Economics and the Future Of Ecommerce
14:59 What's Your SMART USP?
18:27 The 3 Step Process for Completing Sales on e-commerce
23:57 PPC Marketing: The Process of Change
25:54 Have You Got A Competitive Advantage?
28:46 How To Integrate Your Social Media Channels
32:15 How To Build a Monthly Business on Shopify
34:54 Ask The Influencers: Working With Consumers
35:32 How Do You Convert Influencers' Activity Into Revenue?
41:52 How to get your influencer to endorse your stuff
44:37 Thank you for watching
EcomHannah: https://www.youtube.com/@EcomHannah
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