This week we are joined by the incredibly impressive and humble Kyle Lafond. Kyle is the founder of American Provenance, a personal care and wellness brand primarily for men.
In this episode, Kyle shares how he grew his business from starting on his family’s dairy farm in Wisconsin in 2015, to being stocked on over 4000 shelves across the United States and huge growth through his Shopify store 6 years later. Nick and Kyle discuss the importance of keeping your target customer in mind at all times and constantly serving their needs.
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