Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.
Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
Winning With Shopify
Influencer Marketing: Uncovering The Myths & The Truths - with Brett Owens
This week is the start of a brand new series all around Influencer & Affiliate Marketing! We are joined by the legend and Founder of Afluencer, Brett Owens.
Brett is an expert in Influencer & Affiliate Marketing and has been working in the space for 10 years now. He and Nick discuss a variety of topics and unpick some of the myths, insights and truths around Influencer Marketing.
If you’re looking to increase your brand awareness and website traffic during peak season and beyond, this episode is not to be missed!
Key takeaways:
0:00 Introduction
2:24 How Afluencer was created
4:54 The evolution of affiliate marketing
8:16 How to choose and reach out to the right influencer
13:10 How to adjust your strategy with influencers during peak season
18:34 How to work influencer marketing into your channels
24:47 The formula to working out the rate to pay Influencers
28:01 How to avoid paid follower profiles
33:28 How to avoid things going wrong with Influencer Marketing
36:17 The expectation of Influencer Marketing
If you're new to influencer marketing, well, you're not alone! It's a brand new industry and with newness comes opportunity. Brett Owens, Afluencer's Founder, is offering a 30-minute influencer strategy session on Zoom to chat about your product and the best influencers for you. This is an offer special to Winning With Shopify listeners.
Book a call with Brett here: afluencer.com/wws
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