Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.
Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
Winning With Shopify
SEO - Cementing your Shopify Store at #1 on Google
This week are joined by Senior SEO Consultant, Rob Stanbury, to explore essential strategies to elevate & cement your Brand’s SEO position!
From uncovering the five key focus areas in SEO to demonstrating relevance on your collection page, we provide actionable insights to help you climb the search engine rankings.
Discover the power of buying guides and learn how to structure a user journey for maximum impact. We also explore the future of marketing with AI personalization and share quick fixes for offsite links and SEO.
In addition, we tackle the age-old question: Do we need backlinks in our business? Explore the nuances of omnichannel and cross-channel marketing, and uncover the relevance of email marketing in the realm of SEO.
Whether you're a seasoned marketer or just starting out, this episode will help ensure you are maximising your SEO success!
Key takeaways:
0:00 Introduction
2:22 How to Dominate Google Search Engine
7:31 Five Things to Focus On in the SEO Space
8:00 How to show your relevance to Google on the Collection page
11:26 Buying Guides & More
13:39 How to Structure a User Journey
18:23 The Future of Marketing: AI Personalization
24:58 Quick fixes for Offsite Links & SEO
32:40 Do We Need Backlinks in our Business?
36:44 Omnichannel & Cross Channel Marketing
40:38 How is email relevant to SEO?
44:00 Creating Unique Marketing Campaigns
46:40 How to make great content
51:59 Brand vs Non-Brand: How to Cement Your Site
Sign up to our next webinar here: https://www.eventbrite.co.uk/o/spec-digital-26209947271
Reach out to the Spec team here: https://spec.digital/expertise/seo-services/
Website: https://winningwithshopify.com/
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