Winning With Shopify
The one stop Shopify Podcast. Weekly information for people looking to start, grow and accelerate and Win with their Shopify store without being too techy.
Your host Nick Trueman has over 15 years experience and started hosting this Shopify Podcast in 2020. Nick's been in the digital arena for a long time, loves Shopify and will be sharing his knowledge and interviewing experts from Shopify app creators, business gurus and marketing experts. It's not hard if you have the right advice to build a successful online shop so you can lay back, leave the rat race and create a lifestyle you love! No fluff and no smoke and mirrors, just the real actionable advice that will have you WINNING WITH SHOPIFY. The only Shopify Podcast you need to subscribe to!
Winning With Shopify
Shopify Advertising On Google; 3 Strategies To Scale Profitably!
This week we are joined by PPC Expert, Dan Martin, from Spec to dive into Advertising your Shopify store on Google profitably!
We break down three powerful strategies that will help you maximise your ad spend, drive high-quality traffic, and boost your sales without breaking the bank. Learn how to optimise your campaigns for better ROI, target the right audiences, and leverage Google’s advanced tools to stay ahead of the competition. If you're new to Google Ads or looking to refine your approach, this episode provides actionable insights to help you scale your Shopify store profitably. Tune in and start winning with Google advertising!
Reach out to Spec here: https://spec.digital/
Sign up to the Growth Hub here: https://wwspodcast.com/pages/the-growth-hub
Key takeaways:
0:00 Introduction
3:22 What Does Good Look Like On Google?
7:35 How does Performance Max work?
13:48 Shopify Marketing: When to diversify
17:47 Why Do I Buy From You?
22:37 How To Increase Your Inventory
25:46 Six tips for improving your PPC ROI
34:38 The importance of keeping your teams informed
41:27 Product and Campaign Split
45:38 3 Things to Do Before Starting a New Account
50:19 Brand vs Non-Brand Budget
53:33 Thank you for watching
Check out our awesome partners!
To learn more or claim your free customer analysis and strategy session, visit seguno.com/winningwithshopify
Claim your 30 day free trial with Afluencer here: https://apps.shopify.com/afluencer
Join the bootcamp and elevate your inventory game: https://info.brightpearl.com/winning-with-shopify-holiday-planning-bootcamp
